Sales of Provence rosé in the U.S. continue to grow at rates well ahead of the market. This is the result of several factors, including Provence rosé's recognized gold standard quality, the consumer's growing appreciation for the Mediterranean lifestyle, and dry rosé's versatility and food friendliness.
U.S. retail statistics
According to a January 2013 Nielsen report, U.S. retail sales of imported rosé wine priced above $12 a bottle grew by 23% on dollars and 28% on volume in 2012. This represents a growth rate more than 15 times that of total retail table wine sales for the same period, meaning that rosé remains one of the fastest-growing wine categories in the nation.
Growth rates for imported rosés have been ahead of the market in the U.S. for at least eight years – as long as Nielsen has been tracking this as a separate segment at retail.
Provence export statistics
As the market grows, Provence rosé producers − the world's dry rosé specialists − are expanding their exports.
Exports of rosé wines to the U.S. from Provence jumped 43% by value and 41% by volume from November 2011 to November 2012, according to the French customs agency and CIVP. These numbers confirm an uninterrupted double-digit growth trend that began in the U.S. 2003.
This trend appears to be global, with French customs reporting a rise in Provence rosé volumes exported to countries such as Brazil and Russia as well.
Discover new labels
Nearly 125 Provence domaines are already active in the U.S., and more are looking to extend their reach to the American market. Are you…
- an importer looking for new Provence rosé labels that meet specific criteria?
- a distributor who wants to get connected with importers of rosés from Provence?
- a retailer looking for a distributor or importer of fine dry rosés?
- a sommelier or restaurateur looking to tap into the growing rosé trend and secure unique new labels for your wine list?
- a wine educator who wants to train others about rosé de Provence?
We can give you a hand.
Please contact Carlene Hastings or Julie Peterson at the U.S. office of the CIVP/Provence Wine Council, a wine-producing and distribution collaborative: 202-499-4263 or email@example.com.