A TASTE OF PROVENCE | November/December 2009 - Vol 1, Issue 4 | The official eNews of the CIVP/Provence Wine Council
 
Imported Rosé Sales Grow 11 Times Faster Than Total Wine Sales
March 1: Provence Producers to Introduce New Rosés in NYC
After Dry Summer, Exceptional 2009 Vintage Expected
For the Holiday Table, Rosé Is a Natural Choice
Wine Educators Earn Provence Master-Level Certificates
Le Vin Rosé: Comprehensive Reference Book Released
CIVP Selects Winemaker as New Chairman

 

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SALES TRENDS

Imported Rosé Sales Grow at a Rate 11 Times Faster Than Total Wine Sales

Sales growth rates for imported rosé wines remain well ahead of total growth rates for table wines in the U.S. food market, according to The Nielsen Company. This growth trend dates back at least five years – as long as Nielsen has been tracking imported rosé as a separate segment at retail.

For the year ending Sept. 19, 2009, sales of imported rosé wines grew more than 7 times faster by value and more than 11 times faster by volume than total table wine sales, Nielsen vice president Danny Brager indicated. Specific results are as follows:

  Sales increase by value ($) Sales increase by volume
Imported rosé wine* + 28.4% + 20.9%
Total table wine + 3.7% + 1.8%

*U.S. retail sales of imported rosé table wines priced $12 and above,
within the Nielsen food, drug, and liquor markets.

 

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COMING EVENTS

March 1: Provence Producers to Introduce New Rosés in NYC

Twenty-plus wine producers from Provence will be introducing their 2009 rosés to the trade and the media in New York City on Monday, March 1, 2010. For many domaines, this is the first time their wines will have been tasted on this side of the Atlantic – and they’ll be assessing U.S. partnership opportunities.

Tuesday, March 2 is set aside for trade/producer meetings, to be arranged by the trade members with individual producers at the tasting event. It will be an excellent opportunity for importers and distributors to make new connections in the fast-growing French rosé category. Note that this event lines up back-to-back with the Feb. 26-28 New York Wine Expo.

For more information or an event invitation, please contact Carlene Hastings at AWS Corporation (chastings@awscorp.com, 202-295-9093).

 

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HARVEST RECAP

After Dry Summer, Exceptional 2009 Vintage Expected

With the 2009 Provence harvest completed, local experts say this year’s grape quality is excellent, with intense flavors that promise an outstanding rosé vintage.

Volumes harvested are comparable to last year in many areas of Provence, though a 5% decline was expected in the Cotes de Provence region, due to a drought-like summer. On the other hand, dry conditions have concentrated the flavor of the grapes, making producers highly optimistic about the quality of the 2009 rosé vintage. Overall, Provence producers expect a slight decrease in wine volumes compared to 2008.

 

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’TIS THE SEASON

For the Holiday Table, Rosé Is a Natural Choice

Thanksgiving – you know, that holiday with all the dry, salty, beige food? That is a non summer-occasion that begs for rosé.”
Richard Nalley, Forbes.com (read article)
 
“In Marseilles, where I’m from, we drink rosé in [all seasons.] ...In winter people drink rosé because it’s friendly and it goes with any type of food.”
Franck Petronio, wine consultant,
Jerome Selection, Brooklyn, NY
 
“I drink rosé throughout the year. Some rosés have a more complex quality to them that will match very well with heavier dishes that
you have year round. ... It isn’t limited to summer.”

Lillian Lai, New York sales manager,
House of Burgundy Inc., New York, NY
 

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TRAINING NEWS

Wine Educators Earn Provence Master-Level Certificates

New training options are opening up for wine professionals wishing to study the wines of Provence. This is thanks to a group of eight wine educators who have recently earned the right to teach at the master level through an education program of the French Wine Society (FWS). This accreditation is part of the most comprehensive Provence wines program offered in the U.S. Two additional instructors earned a certificate of proficiency.

In total, 15 American wine educators have now earned FWS Provence master certification. To browse their course offerings, start at our Trade Education page.
 

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EX LIBRIS

Le Vin Rosé: Comprehensive Reference Book Released

Le Vin Rosé is a complete reference of all things rosé: its history, geography, economics, viticulture, production techniques, global markets, and more. Released in August, this 330-page text is targeted at wine professionals, teachers, students, and researchers. Its authors are François Millo of the CIVP/Provence Wine Council, Claude Flanzy, and Gilles Masson.

Le Vin Rosé is available in French today and will be published in English in 2010.

 

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NAMES & FACES

CIVP Selects Winemaker as New Chairman

The CIVP/Provence Wine Council has named Roque Pertusa to a three-year term as president and chairman of the board.

Pertusa is a winemaker who is active in three Provence wine cooperatives and runs a 185-acre wine operation on the gulf of St. Tropez. He follows Jean-Jacques Breban, a wine merchant who completed his term this year.

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